Soil erosion has become a major problem for grassland ecosystems in China’s arid northwest, most of all in Inner Mongolia. Local herders and farmers are threatened by the loss of their livelihoods as desertification progresses at an alarming rate. tesa is collaborating with the Shanghai Roots and Shoots, an NGO, with their Million Trees Project in order to counteract this trend. Not only does the company donate trees, it sends volunteers once a year to plant the new trees and to take stock of those that were planted previously. The project’s original goal was to plant a million trees in Inner Mongolia, a goal that has already been reached – even doubled. The partners are currently working on their third million. An additional aim for tesa is to raise awareness of the challenge among its employees and include more volunteers in the project as a result. It also intends to find similar projects so it can expand its reforestation-related efforts.

Source: More Than A Market Booklet 2020