In response to a crisis, companies and individuals will flood NGOs and activist groups with donations and support. However, after the issue has faded from the public spotlight, it is common for funding to dry up. This phenomenon is known as donor fatigue. To make sure that the issues that need attention always gets the funding it needs, Fiducia Management Consultants set up “Fidu-Share”. Introduced in 2018, Fiducia approves an annual budget which is allocated to offices in Greater China and will be used towards donations (both in kind and in cash), volunteering activities and ad-hoc fundraising for social projects selected by team members. Fiducia increases its budget each year and more and more volunteers join the “Fidu-Share” group. In collaboration with the Amity Foundation and the SZ Bloom Foundation, the company currently sponsors 12 primary school orphan children in Shanghai and ten primary school children in Shenzhen. On top of that, Fiducia frequently organizes beach clean-up and planting trees events as well as donates clothes to further promote an eco-friendly lifestyle.

Source: More Than A Market Booklet 2021