Company Name: Hotel Reservation Service (Shanghai) Co., Ltd
Project Name: Green Stay Initiative
Award Category: Innovation Sustainable Product
Product / Service Introduction
Green Stay Initiative ( GSI ) provides unified displays to show normal/usual environmental footprint metrics per occupied room night, and an overall rating score for each hotel. These displays can be used by stakeholders for comparison when researching and contracting a firm’s lodging supply programs, and for inputting into the firm’s own environmental impact reporting.
Explanation of Circular Economy Practice
Green Stay offers hotel owners a free, online footprint analysis, aligned with global standards. It helps hotels reduce their impact using data and industry approaches, such as The Hotel Carbon Measurement Initiative (HCMI), the Greenhouse Gas Protocol, and work by the Global Sustainable Tourism Council.
The Green Stay Initiative offers transparency within booking tools that highlight the footprint for any given property. Corporate travelers can compare the environmental impact of their hotel stays, using comprehensive standardized data, and conduct the sustainability target into business travel.
Overview of Product/Service Lifecycle
Product Design:
The Green Stay Framework provides digital implementation of established footprint assessment frameworks for carbon, water and waste.
Footprint data is collected in uniform way so that the produced metrics are normalized and enable comparison across hotels.
Quartile benchmarking is applied to cluster footprint values in each country and grade each hotel’s footprint values from A to D.
Production:
GSI enables hotel suppliers to assess their environmental impact in three scopes (A, B and C) along three assessment levels (1, 2 and 3), whereby the levels determine each a different assigned category (Basic, Professional and Expert) and thus the level of detail of the implemented measures.
Useage:
Corporate buyers can leverage their company’s ESG ambition into the Hotel Program via HRS sourcing platform.
Corporate travelers can compare the environmental impact of their hotel stays, using comprehensive standardized data, with simplified booking and payment throughout.
Recycling and Recovery:
The GSI helps companies achieve net zero targets by normalizing lodging-related emissions data, enabling them to steer their hotel programs in line with their sustainability targets.
- More Product / Service Highlights
Carbon reporting is auditable and accountable, with data being made available for reporting within the Task Force on Climate Related Financial Disclosure (TCFD) framework, the Global Reporting Initiative (GRI), and the Carbon Disclosure project (CDP). More than 440 hotel brands across 170-plus nations participate in GSI today, including seven of the top 11 hotel chains in the world. Dozens of Fortune 500 corporations use the solution as part of their hotel procurement process, with some companies mandating hotels to use the technology in order to secure preferred supplier status.
