Company Name: Beiersdorf China
Project Name: CARE BEYOND SKIN
Award Category: CSR
Beiersdorf China has spared no effort in fulfilling the corporate responsibility of environmental protection and social development.
Beiersdorf China has cooperated with non-profit organizations for years and created a long-term impact on environmental sustainability.
In September 2022, employees of Beiersdorf China ventured into the Qinghai-Tibet plateau, collaborating with Green River to carry out a sustainability project by collecting rubbish. Inspired by this, Beiersdorf China introduced a new oil-control product line. The bottles are made from 100% recycled plastic, effectively reducing carbon dioxide emissions by 16%.
In April 2023, Beiersdorf and its brand Eucerin participated in the #ZeroCarbonForEarth# charity walk on World Earth Day. In May, Eucerin donated special gifts for the children of the Ninth Primary School in Chengguan District, Lhasa.
In July, Beiersdorf China gathered more than 160 volunteers to carry out "Clean up the River" campaign, picking up 1,754 pieces of trash weighing 82.56 kilograms at the riverbank with 3222 volunteer hours in Shanghai’s Riverside Forest Park.
Beiersdorf China also participated in the "Earth Hour" movement initiated by WWF, turning off the lights for 1 hour in 3 days.
Beiersdorf China launched "CARE BEYOND SKIN Low-Carbon Communication Ambassador Program." Through 4 live webinars and an innovation competition, it gathered businesses, experts, and youth to exchange views on environmental protection topics. The webinars reached an audience of 13,000 viewers. The competition encouraged university students to spread the "low-carbon concept" to more people through creative videos and plans. It has attracted a total of over 50,000 students nationwide, with close to 50 works submitted from universities across the country. So far, the entries have reached more than 17 million people online. Based on these actions, Beiersdorf China has been honored with the title of "Low-carbon Model of 2022."
Concerning other social responsibilities, "Virtual Education Program" reached Qinghai Province through digitalization. Using live-streaming, the project has provided educational assistance for Tibetan children. 20 Beiersdorf employees were recruited to contribute 10 health courses with more than 520 minutes, benefiting more than 1400 teachers and students. For these efforts, the company was awarded the "CSR CHINA TOP100 Best Responsible Enterprise Brand of the Year" and "CSR CHINA Outstanding Volunteer Service Project of the Year.
Beiersdorf China’s efforts in CSR cover a wide range of aspects, from environmental protection projects to environmentally-friendly products, from talent cultivation to teenage education. Its innovative initiatives and results can provide confidence for the society and set an example for other companies.
