Environmental degradation and desertification in Northern China have been caused by increased land use intensity in the region. Desert dust and sandstorms are major pollutants in the region and the issue only becomes more acute as more economic development initiatives are launched in the region. In December 2019, Viessmann therefore joined the “Millions of Forests Project” lead by China Green Foundation and donated 8,300 Haloxylon trees which excel at preventing desertification. Viessmann also opened the “Tencent Charity” tree planting channel, through which employees and busi- ness partners can join the “Million Forest” project. By January 2021, a total of 300,000 trees have been planted in just eight months. In the future, Viessmann will make a quantitative donation of trees to the “Million Forest” project every year. As young saplings will not grow up in one day and require long-term persistence, the company will make a fixed amount of donations every year and encourage employees and business partners to actively participate.

Source: More Than A Market Booklet 2021