Company Name: Beiersdorf China

Project Name: Nivea Men's Oil Control Essential Cleanser

Award Category: Innovation Sustainable Product

Product / Service Introduction

Nivea Men's Oil Control Essential Cleanser was launched in May 2022, with a production volume of 1.75 million pcs and a market share of 1.3% in the previous year. Polar purifying power, with German oil control technology, designed for oily and mixed oily men, leading the arrival of men's oil control cleanser 2.0 era. Instantly removes oil and matte, 8 hours of high temperature and high humidity continuous oil control, 7 days to improve oily skin condition. Fresh and matte, always with style. Inspired by Arctic glaciers, the bottles are made from 100% FDA certified food-grade recycled plastic, effectively reducing CO2 emissions by 16%. RSPO certified sustainable palm oil is a renewable source of natural ingredients. The company has also cooperated with the “Green River”  to carry out the Qinghai-Tibet Station environmental protection project, guarding the snowy glaciers and creating a low-carbon life.

Explanation of Circular Economy Practice

NIVEA MEN has always practiced the sustainable development concept of "Care Beyond What You See". The new Polar Oil Control Series is inspired by the Arctic glacier as a "cold and clean", and the products are packaged in sustainable environmental protection packaging, with bottles made of 100% FDA-approved, food-grade, recycled plastics, which effectively reduces carbon dioxide emissions by 16%, realizing a low carbon footprint and promoting the recycling economy. 

NIVEA MEN Polar Oil Control Series hand in hand with the Green River, to participate in the environmental protection project, and jointly maintain and promote the continuous improvement of the ecological environment of the snowy plateau of Qinghai-Tibet, donate public welfare funds to the Green River, and provide 4,000 copies of the product as a gift as an incentive, to support the development of environmental protection projects. Calling on society to pay attention to the ecological environment of Qinghai-Tibet, to take care of the natural purity of the snowy glaciers, and to return the glaciers to the power of "cold and pure".

Overview of Product/Service Lifecycle

Product Design:

• FORMULATION: The fatty acids and detergent ingredients chosen are from RSPO certified sustainable palm oil sources, which are naturally sourced and renewable. The formulation is free of microplastics.

• PACKAGING: For the first time, digital tools such as computer simulation and artificial intelligence were used to accurately predict the potential risks of packaging structures at the early stages of development. Simulation results match physical test results by up to 90%, effectively reducing mold development cycles and costs.

Production:

• PROCESS: Adopting hot and cold process helps to reduce 30 tons of CO2 per year and increase production capacity by 641.8 tons/year.

Useage: 

• Waterproof and anti-opening press pump head design, easy to press with one hand, precise control of dosage. 

Recycling and Recovery: 

• The bottle is made of 100% FDA approved food grade recycled plastic, which effectively reduces CO2 emissions by 16%, realizing low carbon and promoting a circular economy.

More Product / Service Highlights

• Environmental Protection in the Upper Reaches of the Yangtze River---- Biodiversity Conservation in Qinghai: Oil Control Serie Glaciers Mud

  In terms of NGO support and consumer engagement, NIVEA MEN China joined Green River, an environmental NGO to carry out the Qinghai-Tibet environmental protection mission. Together with volunteers of Green River as well as our own employees, we support garbage collection around the plateau to protect the glaciers, wild animals’ habitat, reduce plastic, and to engage more consumers to join in our sustainable initiatives.

• NIVEA MEN visited environmental volunteers on the Qinghai-Tibet Line, Participate and record their activities and deliver OC core products.

• Set up NIVEA MEN’s CARE+ Stations in Green Courier Stations. In addition to the rule that people can get free present by garbage recycling, OC products will also be added as gifts.

• Yangtze River No.11 Post Office Cooperation

  Co-creation of NIVEA's environmental education materials to be included in the youth training courses.

  Setting up NIVEA's exclusive sustainability display areas in the post office to showcase the brand’s “Care beyond skin" initiatives + give NIVEA’s eco-friendly products as gifts.

  NM × Green River × China Post co-creation of sustainable eco-creative products for long-term charity sales at post offices.